Case Study: Building an Online Presence for Happy Eggland
Introduction
Happy Eggland is a small business in the egg farming industry, committed to producing high-quality eggs and maintaining ethical farming practices. Despite their excellent products, the company faced a significant challenge: a lack of online presence. They needed a website to distinguish their brand from competitors and make it easier for customers to locate where to buy their eggs. This case study outlines the process and solutions implemented to achieve this goal.
The Challenge
Happy Eggland wanted to expand its brand awareness and connect directly with customers online. The primary goal was to create a user-friendly website that not only showcased their products but also allowed customers to track store locations and suggest new places to sell their eggs. The main challenge was finding a middle ground between the client’s desire for detailed content and the need for a simple, easy-to-navigate website.
The Process
1. Information Gathering
The project began with in-depth conversations with the client to understand their requirements. This included:
• The desired style and tone of the website.
• Key functionalities, such as a store locator and a contact form for customer suggestions.
2. Competitor Analysis
A detailed exploration of competitor websites provided insights into industry standards and user expectations. This research informed decisions on layout, design, and features.
3. Creating a Guideline
Based on the information collected, a comprehensive design guideline was created. This document outlined the website structure, color scheme, typography, and functionality, ensuring alignment with the client’s vision.
4. Design and Development
Using Figma, a wireframe and final design were developed, focusing on minimalism and clarity. After approval, the design was implemented in WordPress, integrating:
• A store locator map for customers to find nearby retailers.
• A suggestion form for recommending new locations.
• Clean navigation and responsive design for optimal usability across devices.
Results
The website successfully addressed the client’s goals and provided tangible benefits:
• Customers could easily locate stores that sold Happy Eggland products.
• The suggestion form enabled customers to recommend new locations, offering a direct channel for customer feedback.
• The website enhanced the company’s brand visibility, helping them stand out in a competitive market.
Lessons Learned
This project offered valuable insights into the farming industry, particularly the needs and challenges of small-scale farmers. Understanding the balance between user experience and client expectations was crucial, and the experience will be instrumental in future projects with similar clients.
Tools Used
• Figma: For wireframing and creating the design.
• WordPress: For building and deploying the website.
Conclusion
The project was a success, providing Happy Eggland with a functional and visually appealing online presence. By combining thorough research, strategic design, and effective development, the website not only met but exceeded the client’s expectations, driving customer engagement and supporting business growth.